The creation of HHHLGA was a process that felt more like self reflection than it did a brand exploration. The visuals and iconography of who HHHLGA is felt so closely tied to our faith and the beauty we can find in the story of Christ. The lamb, the cross, the branches and the vine. Representations of Jesus that God gave to us Himself. How could we use anything else?
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The journey of bringing HHHLGA to life alongside it's first collection has been everything but easy. But it's also been everything but unrewarding. Seeing it come together was like watching a dream you had last night play out right in front of you with no doubt that you're definitely awake. I thank God that He put me in a place in which I have the privilege of spending my time here to build something with the purpose of glorifying Him.
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So, whether you eat or drink, or whatever you do, do all to the glory of God
1 Chorinthians 10:31